Comments Are Not Free Advertising Spaces

Jim Connolly Posted by

Yesterday, in the space of 20 minutes, I saw 2 spammy comments on 2 different blogs, which made the commenters look like complete idiots.

The first was a blatant sales pitch, where the commenter was clearly trying to advertise his services, disguised as a comment (including his phone number, email address and a request to call him!)  This made him look needy and desperate and drew a number of very harsh responses from other commenters.  All he succeeded in doing was damaging his reputation, on one of the most read blogs in his niche.  The level of stupidity here was incredible.

The second comment, was from someone who was complaining to the blog’s author.  The commenter was angry, because when he tried to leave a comment, giving his name as “Cheap blog hosting from $5 a month”, his comment wasn’t published!  Just like the guy above, this person showed a total lack of awareness, of how idiotic he looked, arguing that the blog owner should allow that shit through.  (BTW: You let ONE comment like that through, you get a ton more!)

The comment section of a blog is not free ad space

It’s always best to think, before leaving a comment on someone’s blog.  The other guy’s blog is not a free advertising space.  It’s a place for people to comment on what they have just read; either in the post or in the comments section itself.  Add value.  Share your opinion.  Question what you have just read.  Empathise.  But never be under the illusion that placing spammy comments on other people’s blogs is a wise marketing move.


About the Author: Jim Connolly has worked in marketing for 24 years and had his own successful marketing business since the mid 1990's. Jim is known worldwide for his ability to help small businesses make massively more sales and boost their profits. Although Jim now works exclusively with small businesses, he has worked with people from some of the best known companies in the world. These include; The BBC, Disney, Rothschilds, Mitsibishi, Hewlett Packard, Edelman and AWD PLC plus many more. To see how he can help your small business, visit his blog at Jim's Marketing Blog.

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