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Google And MSN Tighter Filtering Of Emails
By John Stith
Staff Writer
Article Date: 2005-10-11
A new study from Lyris Technologies shows Gmail and Hotmail got much tighter for on their email filters and in so doing have filtered out more legitimate emails. Even though permission-based emails are up for the third straight quarter, this could be a problem.
The report, initially covered by DM News ran had some interesting figures in the false-positive rates. Gmail's false-positive filtering rate jumped significantly climbing to 7.17% from in the third quarter from 4.1% in the last quarter. Hotmail jumped quite a bit as well going from 5.6% to 9.4% in the study. ISP Concentric had the highest jump, climbing 42%.
They also mentioned inbox delivery rates are climbing 89% of opt-in emails were delivered by U.S. ISPs up 4% points from the previous quarter.
DM News quoted Shannon Coulter, senior marketing manager for Lyris saying, "It is encouraging. If you read the literature, the industry sounds pretty embattled as a medium; [but] the marketers who are employing good sending practices, their delivery rates are high."
About the Author:
John Stith is a staff writer for WebProNews covering technology and business.
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