It was not a pretty sight. I watched the look in his face as he was shown a page from his domain that should not have been there. Precisely how it got there, no one knows, but it was clearly placed on his site by search spammers, out to get an advantage for some of [...]

Today’s interview is with Ted Ulle, the Senior Search Analyst for Converseon, and an administrator at Webmaster World (tedster), one of the foremost online forums for organic search optimization. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel [...]

I am increasingly getting a question from organic search marketers about where the “line” is between sharp SEO tactics and spam. Basically, it’s the SEO equivalent of “how many miles per hour over the speed limit can I go without getting pulled over?” If this sounds like an interesting question to you, I’d like to [...]

It started innocently enough. A client, whom I’ll refer to as BigCo, asked a question about the success that one of their divisions was having with a different search consulting company. I wasn’t familiar with the company, so I asked a few questions and then started to investigate them. What I found disturbed me. It [...]